Web 3.0 may offer big payoff for businesses willing to take risks.
Monday, December 1, 2008 at 04:00PM
Point of Vision

Not sure what Web 2.0 means to you? Honestly, that's O.K. because we're not even sure what Web 2.0 even means. Well, according to online advertising guru, Clark Kokich of Razorfish, you needn't worry about it because Web 2.0 is dead.

Which is a good thing because Web 3.0 will finally bring it all together in a way that will truly benefit business - but only for those willing to take a risk. According to Kokich:

"Web 3.0 will be much more focused on business solutions and less on marketing communications," he says. "We're at a point now where you take all of these tools -- websites, search, mobile, targeted ads -- and put them together in an integrated fashion."

We read the article, "Razorfish issues last rites for Web 2.0" and thought you might find it interesting, too.

Article originally appeared on Point of Vision Atlanta (http://pointofvision.squarespace.com/).
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